We say a big ‘I do’ for H&M’s new Bridal Collection…

H&M is one of those infalliable shops that holds a stead similar to that of your favourite little black dress. No matter the occassion, time or place, it will always step up to the plate and offer just what you need – even when you  least expect it. And they are extending their dependable threads to the biggest day of a woman’s life with their brand new bridal range.

Delving into archival fashions, the contemporary and artistic collection is soulful, progressive and truly unique, taking inspiration from the last three centuries of haute couture. Prices start at £150 and the collection includes three sustainably made wedding dresses for “the bride wanting to be as beautifully dressed as she is conscious.”

With the average wedding dress costing £1,378 (according to Brides Magazine)  this new collection is a much-welcomed breath of affordability with what is so often a high-priced and luxury item. Keeping prices low on the brides dress (without compromising on style) enables her to choose different looks for the occassion – for example selecting a different look for the evening reception. It also leaves couples with more money to spend on the wedding or honeymoon.

Materials for the three pieces include organic silk, hemp, recycled linen and Tencel blends, as well as beads and rhinestones made from recycled glass and Denimite – a material made from recycled, worn-out denim, which H&M is the first ever fashion company to use.

Ann-Sofie Johansson, Creative Advisor at H&M, added: “Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux.”

The collection will be available in approximately 180 stores worldwide and online from April 7.

See the full H&M Bridal range here