SugarSin – the ultimate in confectionery indulgence…
Why should it be, that as soon as we turn to adolescence, lollipops and gummy bears are swapped for kale crisps and rice cakes? What if we told you there was a way you can still enjoy your favourite sweets, but in a classy and whole more delicious way? Well this is where SugarSin comes in, and they’re heading down to Brighton…
SugarSin was born in 2011 from co-founders and sisters Anna Nilsson and Josefin Deckel, inspired by the lack of Pick’n’Mix selection in the UK. The duo worked to create a modern Willy Wonka style store, filled with some of the most fabulous sweets around the world. To do this, they travelled the globe tasting countless varietys in a mission to create the mostdistinctive and delicious grown-up, gourmet confectionery collection, as beautiful to look at as it is to taste.
And that’s not all. They have taken another guilty pleasure of ours – alcohol and worked to infuse these into some of their confectionery offerings, producing a sweet that really is the ultimate indulgence. (Yes, this includes prosecco gummies!) 
When asked on their decision to open in one of our favourite seaside cities, Anna, co-founder of SugarSin said “We love Brighton – the city is as colourful as our sweets! As soon as we arrived it felt like home and the perfect fit for our second SugarSin store. We are so passionate about sweets that we thought it was time to share that passion with a new city.
The beautifully contemporary store on Duke Street will be filled with SugarSin’s own handmade sweets including:
- Prosecco Gummies
- Sea Salt Fudge
- Juicy Strawberry Lollies
- Cocoa Dusted Chocolate Almonds
A carefully curated Pick’n’Mix featuring hundreds of nostalgic favourites and flavours to surprise, sourced from all over the world will take centre stage.
Mindful of dietary requirements, SugarSin Brighton, like the London store, will stock sweets suitable for vegetarians and vegans.
Find out more here and let us know what you’re more excited for in the comment below!
