Topshop Unique and Nick Knight allows a thrilling insight into their London Fashion Week show
London Fashion Week is one of the main components of any stylish ones calendar and Topshop is continuing its drive to democratise fashion by allowing consumers a slice of the action. No longer do you have to wait for months to view the collection for Topshop and top photographer Nick Knight are granting unparalleled access to Topshop Unique AW show on the 21st February.
The fashion industry is continuously evolving with the times, re-inventing, challenging and rebelling against the old fashion norms and Topshop is quick to parallel this. Known for its reputable sense of challenging the classic and often ubiquitous documentation process, experience its London Fashion Week show like never before.
Nick Knight is the founder of award-winning fashion website SHOWstudio.com and is one of the world’s most reputable and influential photographers. This Sunday, live from the Duveen Galleries at Tate Britain he will capture the true atmosphere and unseen culture of the Unique show day through a series of images to be released in real-time through Topshop’s Instagram.
From the initial set up through to the finale, the SHOWstudio team will delve even further into Knight’s creative process live from GoPro camera to streaming app Periscope in a new and immersive functionality accounted this month.
Nick Knight comments,
‘Fashion systems are developing so rapidly, and there are so many new and amazing possibilities. SHOWstudio has always championed change and innovation, so the challenge of posting real-time and live steaming from GoPro straight to Periscope is one we relish. SHOWstudio was also founded on the principal of championing fashion film and moving image, so we were delighted to accept TOPSHOP’s offer to collaborate on capturing the TOPSHOP Unique Show in the most dynamic way possible.’
All Nick’s imagery from the show will be shared directly to TOPSHOP’s 6.2 million strong Instagram community and to consumers at the global flagship Oxford Circus store in a dedicated London Fashion Week area and in a dynamic 3-D window installation, conceptualised by set designer, Thomas Petherick.
Watch live from 12pm gmt, Sunday 21st February 2016
