London is often known as the financial capital of the UK, and a recent survey put it as the global economic epicentre thanks to its wide range of financial organisations.
However, there’s more to London than just economics. The city is renowned for its diverse range of businesses, and many eager entrepreneurs use it as an initial base when launching their new ventures.
Here are some of the biggest growth industries for London start-ups in 2023 outside of the financial market and why they’re so popular with today’s consumers.
Photo by Olga Lioncat: https://www.pexels.com/photo/the-shard-skyscraper-in-city-7245340/
Pop-Up Restaurants
London has always been home to a range of food lovers and has a diverse dining scene to accommodate them and help them find the delicious treats they crave. Launching an eatery in the capital can be expensive, so many chefs and budding restauranteurs choose to start with a temporary pop-up or a moveable option like a food truck. These temporary dining experiences are fun and can help to establish a brand before business leaders start to look for expensive permanent premises. Pop-up eateries often use leaflet delivery services like DOR-2-DOR to quickly let potential diners in the area know where and when they will be open. This simple approach is also used by established food service brands to test out new dishes and work out what should have a regular spot on their menu.
Pet Care Products
Pet adoption has been rising steadily since the pandemic when people spent more time at home and wanted a furry friend to keep them company. Pet ownership remains popular even now, signalling a long-term shift in consumer thinking when it came to owning animals. Many people now see themselves more as ‘pet parents’ than just owners, and invest heavily in toys, equipment and luxury food for their four-legged ‘children’. As a result, many start-ups in the pet area are being launched, throughout London and across the country. While cats and dogs are the most common focus, many smaller animals, including birds, rodents and reptiles, are also popular with owners and there are now increasing numbers of gadgets and treats designed for these animals as well. As such, there’s a wide scope for growth in this dynamic sector.
Women’s Health Brands
One area that’s growing exponentially is women’s health, particularly period products and reproductive tools. Whether it’s CBD tampons or absorbent period underwear, there are many new tools being launched regularly across London aimed at helping women cope with their health issues. Women’s health technology, often known as Femtech, has also become increasingly prevalent over recent years, and many Femtech start-ups are emerging in London and throughout the UK. These tools are popular in London as the city is known for its wealthy elite, and many women among them are seeking ways to cope with their health concerns.
Start-up trends change every year as new fads emerge and the consumer marketplace shifts. These are some of the non-financial start-ups being launched in the capital and making their way throughout the UK in 2023.
