Hair salons are finally reopening and with this there will be some changes to our visits. Here is what you can expect…
The iconic Charles Worthington Salon is set to open their doors along with many others. Here’s the bold new world of hair care post-pandemic.
The beauty business has historically been a recession-proof industry. Much like alcohol, repairs, and healthcare, the beauty industry has been a long-standing denizen of what keeps people feeling their best in times of trouble. But following the epic destruction of COVID-19, the novel coronavirus pandemic of 2019 and 2020, beauty salons were hit, hard.
Clients and beautician’s alike felt a profound sense of loss, being denied something more than just a simple creature comfort. Say what you will about hair stylists, nail technicians, and estheticians, but you never feel as confident and well cared for after spending a day at the salon. Which were sentiments sorely lost amongst pandemic fallout. “It’s more than just income,” the well-known Charles Worthington Salon tells us. “Our customers are our family. They are our friends. As a stylist, you get something far more important than just money in return when you care for a client.”
The salon joins others in a jubilant return to arms, or rather scissors, scheduled for the nationwide reopening on 4, July. Making it difficult to say who is more excited for a glimpse at a return to normalcy.
A Bold New Look
Following more than three months of shutdowns, the UK government announced on 23 June that there would be continued easements of restrictive business measures. Albeit these new leniencies would come with provisions in order to continue to staunch the spread of the deadly virus that swept the nation this winter and spring.
COVID-19 rocked headlines and lifestyles as the virus reared its deadly potential. What is believed to be a respiratory infection, the novel coronavirus swept across Asia, Europe, and the Americas with deadly force throughout the winter. As data mounted, scientists discovered that it was spread via respiratory droplets, making close contact between people a dangerous practice. Because of the virus’s potential to spread between persons, non-essential businesses deemed “close contact services” were suspended.
This left many “non-essential” workers suspended in a moral limbo- where their drive to uphold personal and public safety directly clashed with their legitimate need to earn an income at their dedicated craft. As many Britons sacrificed nearly everything they knew in order to protect those they’ve never met, the R rate finally began to drop, flattening the curve and broadening future horizons. But with reopening came new and hugely unusual practices that are far from normal.
Charles Worthington hair Salons Set the Bar
“We have focused on integrating the best possible safety measures while still hoping to maintain client comfort and satisfaction.” A representative from Charles Worthington says. “We understand that patroning a salon is about more than a haircut. There’s a social and emotional comfort there that must be recognized and upheld.” The salon lays out their fully revamped mode of operations on their website, and it’s clear that they have made every attempt to ensure that customers still feel welcomed, even amidst a decidedly unwelcoming environment.
“There are little things that we just can’t provide anymore,” they say. “Things like magazines, or socialization areas. Which does take away something from the experience, but in choosing to not provide these things, we are offering a safer and more enjoyable environment for everyone.” The salon goes on to say that while clients are a massive priority, the company is also considering the safety of their staff.
“The measures we’ve taken aren’t just down to government recommendation. We made these changes with our staff and our customers as the top priority.” Charles Worthington Salons website carefully details the lengths the company has gone to underline just how cautious they are. With social distancing rules clearly observed, they have also carefully outlined new rules in place for the purchasing of salon products, how coats will be handled, as well as a fully detailed guide on how to properly prepare for your appointment.
Keeping it Clean
Each step in a hair salons process shows that they have taken a fine-tooth comb to the way they run their business from a safety-minded perspective. These preparations and newfound functionalities aren’t proprietary to the salon, but something that any close contact service must uphold should they hope to reopen alongside others on 4 July. While some may be frustrated with the new rules, they go to show just how far businesses will go to ensure the safety of those who uphold and support their business.
“The pandemic hasn’t gone, and neither has our desire to feel good about ourselves. Maybe so much more in these uncertain times.” Charles Worthington hopes to be able to provide the curated services that their clients are used to. Quipping “we’ve always been happy to try out a bold new look. We hope that this one is just as inspiring as any other.” So while there still seems to be an amount of risk should you choose to step into your favorite salon, many purveyors of style are hoping to mitigate that risk as much as possible. Keeping you, and your locks, in tip-top shape.
