If you’re on the lookout for a bit of wrist candy that is a little bit different, watch out for the eclectic, shabby-chic new brand House of Florrie

Coupling beautiful design with intricate hand-finished detailing, these pretty timepieces are ideal for work or play.


Each watch is complemented by a colour palette of soft, delicate tones inspired by yesteryear, and celebrate the finest traditional British craftsmanship.

Inspired by the understated beauty and subtle hand finished detailing of the classic pocket watch, each design comes with a leather strap, with the option of interchangeable straps meaning you can create a myriad of looks dependent on the occasion. Additional straps are just £30 each meaning once you have purchased a House of Florrie piece it will be a buy that will just keep on giving.

When speaking of the collection, Florrie said “In a world where everything is commercially produced, I sought to bring back the feel of bespoke British craftsmanship to the wristwatch. I often browse vintage markets to take inspiration from elements of different timepieces.” Florrie speaks of how she is particularly drawn to the small imperfections of hand soldering and sandblasting finishing, liking how it gives a sense of character and individuality.

House of Florrie

At the moment there are 18 timepieces in the House of Florrie collection- Eleanor, Pearl Slim Strap, Pearl Expander and Violet. Eleanor marries together cute kitsch floral designs and vintage patterns with rose gold buckles, each pattern hand drawn and TLC evident in each piece. The Violet printed collection portrays pretty flowers and birds in neutral tones and the Violet stripe collection is a compilation of athletic-style striped straps in shades of lavender and dusty pink. The Pearl Expander collection is eye-catching, with large watch faces and delicate metallic links making up the strap. In the Pearl Slim Strap collection the same bold faces can be seen, this time with pale pastel leather straps.House of Florrie

The appeal of the watch begins as soon as it is delivered- arriving in beautiful packaging (above) and showing that real care and thought has been made with your order. It feels unique, special and as though the watch has been created with you specifically in mind- you feel truly cared for.

And not only do the watches look great, but they feel it too. The strap is comfortable and sits easily on your wrist, avoiding common problems I’ve experienced of watches in the past being clunky and getting in the way. Due to the strap being made of real leather, it is soft against the skin and durable, so will withstand any day to day wear.

With prices starting from £75 there truly is something for everyone, and whether you decide to purchase one as a gift for a loved one or a well-deserved treat for yourself, you will not be disappointed.
A real treasure you can wear time and time again.

 Available online here with free shipping within the UK.


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