Once a break away is booked, we all know that familiar slog when the time gets near of packing. This collaboration will eliminate all of that…

We’ve all been there. The time to go away arrives and you throw together all the clothes you think you may need for that one or two night retreat then end up arriving and realise you’ve forgotten the necessities or left behind that dress you really wanted to wear. Or perhaps you feel the urge to splurge on a ‘holiday shop’ so you can wow your friends and instagram followers with your plethora of new outfits in that backdrop-worthy location…

W Hotel Leicester Square

Well this is where the W Hotel’s new partnership comes in. The luxury London Hotel has teamed up with Girl Meets Dress to produce “Walk Out Wardrobe” offering guests the chance to wear designer outfits whilst staying  at the W Hotel as part of the stay.

This service will offer all suite guests complimentary access to the season’s hottest looks just in time for the summer months. You can even choose to arrive at the hotel practically suitcase free! (bar personal essentials)  as the Walk out Wardrobe means you will never be caught off-guard with a perfect outfit ready for any occasion. Whether attending a black-tie event or a girls night out on the town, finding the perfect dress for a special occasion is nearly always a challenge (and a stressful one at that) this service means you’ll have access to an archive of over 4,000 pieces from brands including Victoria Beckham, Stella McCartney, Marc Jacobs and Alexander McQueen.

In order to borrow an outfit, all you have to do is contact Jess Patman, the hotel’s W Insider, via the Whatever/Whenever concierge service and the curated wardrobe will be rolled right into your room with an iPad to access the extensive Girl Meets Dress archive. If you decide on a spontaneous girls night out, dresses can be ordered by 2pm to arrive the same day. The Girl Meets Dress personal styling service can also be pre-booked for an array of specially selected dresses to be waiting in the hotel room ready for when you check in.

Anna Bance, Co-Founder of Girl Meets Dress said: “This partnership with W London – Leicester Square is our first-ever hotel collaboration and we can think of no better service to complete a luxury stay than offering a stunning designer dress for guests to wear when enjoying the city. We cannot wait to see W London guests stepping out in our show stopping outfits”.

Coen Van Niersen, W London’s General Manager, said; “W London is always looking to create innovative experiences for its guests and make their stay truly memorable. The Walk Out Wardrobe service offers our guests the chance to look a million dollars in fashion pieces from some of the world’s top designers”.

The service is complimentary for all guests booking a suite. For all other hotel guests, prices for dress hire start from £29 with an introductory £10 off and an exclusive W London 10% discount for future orders. For more information or to book a room, call W London – Leicester Square on 020 758 1000 or visit www.wlondon.co.uk/wardrobe

Leicester Square
10 Wardour Street


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