When It Comes To Having The Best Chance Of Success With Your Company, Here Are Three Services You Should Be Aware Of…

When starting a business, there are so many vastly different challenges that simply getting it off the ground can seem overwhelming. Unlike in school or even university, there is no starter pack that tells you all the textbooks and stationery you need to get going. Rather, we are left to figure it out for ourselves.

The problem with this approach is that we end up spending time we don’t have taking care of issues which millions of other people have already solved. Sometimes, you just need to know who to ask or where to turn, and you’ll find services which make your complex problems look easy.

For any entrepreneur starting a business in 2021, there are a number of services that are highly likely to help kickstart your journey. Take a look at the 3 following services, and you might discover that one of your biggest jobs is already done.

Lead Generation Companies

No matter how great your business idea or product is, you will get nowhere if you don’t know how to find leads. In an ideal world, every lead would be such high quality that you would sell to ten out of ten. You’d only need your leads to match, proportionally, to the sales that will make you profitable.

However, the reality is that even with quality leads, only one out of ten is likely to generate a sale. You need to find far more leads than will ever be interested or purchase your product or service, but you can’t just market to everyone.

There are ways to find leads yourself in 2021. Using LinkedIn, social media, and targeted ads, you can create a pool that becomes profitable over time. But if you don’t really know what you’re doing, you can skip the learning curve.

Lead generation services do exactly that. They generate leads for you. Instead of you spending hours trying to find the right people or businesses who might want to buy your product, a lead generation company uses their database to bring you all the leads you need in no time. It can save you hours, and may end up being the factor that leads to your success.

Money Transfer Companies

In 2021, most entrepreneurs should be thinking on a global scale. Even before the pandemic changed everything, people were using services online and buying digital products. Location no longer mattered as much. With the pandemic keeping us all inside for so long, the amount of online, international sales has crept steadily upwards.

Startups making sales or doing business internationally need to bring foreign currency into local bank accounts. This necessitates dealing with exchange rates and Forex fees. One major problem entrepreneurs face is that a volatile exchange rate in another country impacts the income that they ultimately receive. Furthermore, banks provide exchange rates inferior to the mid-market rate found in a Google search while charging high fees.

The good news is that because this is such a common scenario in today’s world, there are now tons of companies who take care of this for you. For example, a money transfer service powered by XE will find you the best exchange rates while minimising fees and commissions.

Money transfer companies like XE also provide tools like forward contracts, which provide a kind of FX hedging. They secure the current exchange rate as the rate you will use in transactions going forward, so that you don’t have to worry about instability.

Ecommerce Web Builders

Many entrepreneurs, when starting an online store, assume that they have to do it from scratch. They either try to learn some web design skills themselves or look to hire the best web designer on the market. But this takes time and money and can be avoided.

The reality is that in 2021, you can create an incredible ecommerce website with a free web building platform. Wix, SquareSpace, WordPress, and Shopify all provide excellent themes with all the functionality any web store needs. If you have an eye for design, they are customisable, and you can very easily create the ecommerce site you have envisioned.

While these platforms are free to use, you do need to pay for their premium services if you want your business to be taken seriously. Premium plans let you use a custom domain name (without their tag at the end of it) as well as custom email addresses. They also provide analytics tools which will help you optimise your marketing campaigns, showing you exactly which tactics are working and which are not.

When it comes to writing copy for your site – both for landing pages and product descriptions – I recommend hiring an SEO expert. Search engine optimisation (SEO) uses keywords and other strategies to make sure that your website ranks high in Google searches. While you can do this yourself, the rules of SEO are constantly shifting as search engines become smarter.

Getting an SEO expert also ensures that your copy incorporates SEO tactics without making it sound like you are writing copy that only an algorithm will read. It saves you time agonising over the right words to use on each and every description.

As a first-time entrepreneur, you can benefit from services that have helped many others before you. The above services will save you time while increasing your likelihood of success.