Felder Felder AW16 is a collection to awe, inspire and amaze
German born, London based identical twin sister duo, Annette and Daniela Felder– FELDER FELDER – took their label to the stage whilst still studying at Central Saint Martins in London 2006/2007 and with a surge of followers and success, they haven’t looked back since. Since then FELDER FELDER have developed a cult of disciples, girls that share their essential qualities of conscious uniqueness and character.
This AW16 Collection is inspired by FELDER FELDER’s core identity, not just based on one muse but for the lifestyle and personality of a group of girls that have been the impetus of the brands values from the brands inception. It’s a label for girls who want their wardrobe to show different sides of their personalities, to be sexy by displaying their personality in their dress sense. Its iconography is based on girls with a lot of attitude and a taste for a free-radical, rock and roll aesthetic whilst also evoking intelligence and sophistication in the how they chose to style and represent them in style.
In honour of these girls on which they model their brand, the designer sisters called this collection Conscious Wild Girls, and with this aesthetic tried to embody their values with thoughtful use of materials: utilising recycled fabrics and embellishments for embroidery, organic cottons and linens in order to reflect the consciousness of these renegade fashion prefects.
Dubbed cool and feminine without being girly, it is the go to brand for funky edgy look, whilst remaining, at the same time, effortless and polished. Collaborating avant-garde individualism and edginess with elegance is a trademark that FELDER FELDER has become famous for, a signature style that has been embraced by A-List singers and actresses alike, including Rihanna, Gwyneth Paltrow, Florence and the Machine, Pixie Lott and Allison Mosshart.
Heavily Inspired by music, they aim to attract of musicians to don their collection. They are striking; almost extra-terrestrial funk-freaky show pieces set and made for the stage – for performing diva-esque DJ’s aiming to stun. Very much rooted in music FELDER FELDER very much stands for lifestyle, unifying merging the worlds of fashion, music and art in their pieces. Plus, with legendary record producer Arthur Baker is their music and events director it is a common occurrence that FELDER FELDER’s presentations and fashion events often transform into surprise gigs and live music affairs, stirring up a mood of excitement, revelry and play which is synonymous with the brand. FELDER FELDER creates a theatre of the lifestyle they encompass.
Over nearly 9 years, Their bold, yet modern and sensual aesthetic, has earned FELDER FELDER the respected New Gen Award for three consecutive seasons, the Bunte Magazine’s prestigious New Faces Award as Best German Label abroad, A British Fashion Award Nomination, and the highest calibre of retail stockists across the globe as well as becoming a favourite in fashion press gleaning features in Italian Vogue, British Vogue, American Vogue, Russian Vogue, German Vogue, The Sunday Times Style, The Daily Telegraph, i-D magazine, Tank, Elle, Elle Collections, British Instyle, German Instyle, British Harper’s Bazaar, Russian Harper’s Bazaar, V magazine and WWD.
Their Chromic pieces and prints, dazzling punk-metal mesh; quilted space suit silver articles; statement black in leather, velvet and PVC-effect; opalescent shock slashes of prismatic blues and pearly silvers: identifies the this AW16 collection as a cohesive album of streamlined, feminine, vangaurd, enigmatic, eccentric, chimerical, mystifying, preternatural, costume for those extraordinary, sassy, elfin girls who want to make a riveting impact like a siren doll pop-punk-Bowie-rocker.
When you flaunt a FELDER FELDER AW16 piece, you officially set your ray gun to stun.
