Rediscover your favourite restaurant food at home with the launch of the new Restaurant Kits. Bringing together some of the best independent restaurants, you can get all the ingredients delivered to your home to make your own version of their most-loved dishes and drinks…
This year has been hard-hitting on most businesses, yet the food and beverage industry have been one of the worst faring. This is why restaurants are turning to new ways to create income and bring their service to customers. Which is where Restaurant Kits comes in. A new to market e-commerce site, it aims to deliver signature dish and drink kits from the UK’s most loved independent restaurants, nationwide.
The Platform is the brainchild of Scottish restaurateurs, and Mac & Wild co-founders, Andy Waugh and Calum Mackinnon along with Edward Alun-Jones, the hospitality technology entrepreneur behind Top City Bites and Orderu, the digital ordering system. The founding trio have been joined by a passionate team from the restaurant and wider food and drink industry. Each founding member of Restaurant Kits, is dedicated to making sure that the new ‘at home’, DIY restaurant kit category not only works for the consumer, but as a financially and operationally stable new opportunity for restaurants. The team is dedicated to making ‘best in class’ cuisine, once largely only available in the UKs food hubs, accessible to all in a wonderfully new, fun and interactive way.
Restaurant Kit’s founding partners include:
Andy Waugh and Calum Mackinnon – Scottish restaurateurs, and Mac & Wild co-founders
Edward Alun-Jones, Top City Bites and Orderu
Thom and James Elliot – co-founders of Pizza Pilgrims
James Cochran – founder of 12:51 and Around the Cluck
Paul Daniel and Laura Sheffield – co-founders of Corazon
Lisa Meyer – founder of Yum Bun
Tom Griffiths – founder of Flank
Rik Campbell and Will Bowlby – co-founders of Kricket
The Restaurant Kits platform offers a new and exciting way for food and drink lovers to experience some of the UK’s greatest restaurant brands and their signature creations, priding itself in delivering three key elements of restaurant dining from the comfort of your own home:
EASE: all the component parts of the UK’s most loved independent restaurants signature dishes delivered in one simple box of magic!
EXPERIENCE: no longer limited by geography, and catering to the growing cohort of consumers looking for new ways to bond and share experiences with loved ones at home, Restaurant Kits invites the consumer to taste the length and breadth of the country in a new, fun and interactive way. The food and drink nature of the platform gives it appeal to a broad demographic, transcending age, gender and social demographics.
TASTE: using high quality ingredients and suppliers, as well as the culinary know how of the teams on board, ensures great tasting restaurant quality meals at home.
Restaurant Kits and Mac & Wild co-founder, Calum Mackinnon, comments, “We see the restaurant Kits solution working for restaurants and diners for the long term, not only to support our partners through a tricky time, but as the infrastructure to endure long after. By offering the 2 options, we hope to be able to support any restaurant with a great at home kit , looking to share and scale that new element of their business. For some, the logistics of posting and fulfilling may not be an issue and that’s cool – they can still benefit from the centralised voice and leverage of the platform. But for many, we’re finding they need the end-to-end solution to make this a sustainable option for them. They can get back to focussing their efforts on getting things running in their physical restaurants and ensuring the safety and welfare of their staff. Either way, we’re in uncharted territories all round right now and Restaurant Kits is pulling us all together to help scale awareness and access of this awesome new sector of F&B together. We’re remaining open and nimble to what our fellow restaurateurs need whilst doing a lot of customer listening to make sure we serve people as best we can.”
Alongside Restaurant kits food offering is a list of drinks covering both RTD format and to be mixed at home. The drinks list includes the Infinity Bottle, a whisky blending kit which features a bottle, funnel, measure, blending guide, wax, tear strip, tag and expert tips, and The Cocktail Mini Bar which has been created in collaboration with Mac & Wild and Haig Club. The Cocktail Mini Bar includes four RTD cocktails that defy the whisky rulebooks, blending unique garnishes and the wildest Scottish botanicals with Haig Club’s versatile, signature smooth single grain Scotch Whisky.
Restaurant Kits launches with the following restaurant partners and their iconic dishes:
- Mac & Wild
- Flank
- 12:51 – Around the Cluck
- Corazon
- Kricket
- Pizza Pilgrims
- Yum Bun
- The Cheese Bar
- Where the Pancakes Are
- Hop and Roll
- Island Poke
- Nannybills
- Utter Waffle
- Shuk
- La Nonna
Kits start from £15, nationwide delivery is charged at £4.99. Restaurant Kit’s aims to deliver between 1-3 days.
