How to Stand out as a New Business
Today’s business world is more competitive than ever before. Hence, it’s absolutely essential for you to stand out from the crowd. Easier said than done though right? But, worry not! We’re here to help you out with some useful tips and tricks on how to grow your business and ensure you stand out in all the right ways.
Here are 5 ways to stand out as a new business:
Excellent Customer Service
Considering how much competition there is, it’s crucial that you provide the best customer service possible to ensure you retain your current customers and gain new ones! No matter the sector your business is in, providing excellent customer service should be the top priority.
If your customers have an amazing experience from start to finish, they will value your company and keep shopping with YOU instead of your competitors.
So always remember: be responsive, be attentive and smile!
Advertising on a Budget
Most likely, if you’re a brand new business you probably don’t have the biggest budget. So, how can you advertise your brand in a cost effective way?
Through personalisation! What does this mean? Well, why not personalise various merchandise you sell with your brand name, or even use it as giveaways to increase brand recognition. For instance, personalised stickers are great promotional products for boosting your brand awareness as you can reach a large number of people with minimal investment.
Drinkware printing is another option when it comes to personalisation. Steel bottles and travel mugs are a great way to add your branging, whilst offering something that is actaully useful to the users – plus they are very affordable.
Why not hand out some free stickers and display them in shops, offices, on packaging, and so on? There are various ways you can use this personalisation technique to promote your business, including but not limited to:
- Customised t-shirts
- Personalised badges
- Personalised notebooks
The options are endless!
Be Active Online
Even if your business is more “physically” based such as a store front, don’t underestimate the power of the internet! Everything, and I mean EVERYTHING is done through social media these days. If you haven’t already set up social media accounts, then what are you waiting for?
Not only is being present online a great tool for engagement levels with your audience, but also, it proves your business’ authenticity and authority. It helps you stay ahead of the game and allows you to keep up with the trends. Some helpful tips in this case would be to increase your SEO, focus on content creation and make sure you’re having conversations online with your target groups.
Create a Loyalty Program
Give your clientele a reason to come back. Excellent customer service is the first step, but introducing a customer loyalty program will increase your chances of obtaining return customers.
It doesn’t have to be anything super complex. A mere points system or birthday gifts will do the trick! The key here is to show your customers you care and are grateful for their business. Plus, loyal customers will spread the word about your business to others, once again, free advertising!
Be Responsible
The term corporate social responsibility gets thrown around a lot, but what does it actually mean?
Giving back to the community, being environmentally friendly, donating to important causes… These are just a few ways you can show people what your business stands for. Your brand image will shine in a positive light and surely, you will stand out amongst the competition.
Do better, be better, and your customers will notice and establish trust with your brand. Optimize the shared values between you and your audience!
Are you ready to take on the business world?
The answer you should be saying to yourself right now is yes. Remember, competition isn’t such a bad thing, it means there’s demand for your products or services.
We know that standing out isn’t easy, but remember to stay up to date with the latest trends, do your research and promote your brand in every way possible and you’re guaranteed to succeed!
