Let’s face it, the business world is a tough one and whether you’re looking to bring in new personal customers or company clients, you need to stand out. Whether you own a printed book business, a barber shop or a marketing firm, you want to be on top of your game. Business cards are a great way to give a good first impression, network with others and add an element of professionalism to your interactions. If you’ve never had business cards before, or are looking to up the ante when it comes to getting your cards printed, we’re here to help. Keep on reading to find out more about how to elevate your business card game.
Why are business cards so important?
There are many reasons business cards are so important. This includes:
- They’re the first impression someone has of your business or personal brand
- They’re a valuable networking tool that enable you to swap contact details with others
- They’re convenient and easy to carry around with you
- They make you look professional
- They can help reinforce your brand identity
- They’re a great marketing tool
- They provide instantly available contact information without the need for an internet connection or digital device
- They can be customised to reflect your brand and style
How can you utilise business cards to their maximum potential?
Once you’ve decided you definitely need business cards for your company or personal brand, it’s time to consider how to make the most of them. There are a few things you can do to get you on the best foot.
Design a memorable card
The first thing you need to do when considering how to make the most of your business card, is to have a memorable design. You want something your potential clients will actually look at as opposed to just chuckling in their pocket or bag right away. Use interesting colours, shapes and styles and think of what will correlate best with your branding. If you’re a fun, hip brand you don’t want a boring business card! Add things such as metal foiling to make it really stand out and don’t be afraid to get creative!
Make the most of both sides of your business card
Too often, when creating business cards, the focus is all on the front. This is important, but with double the space, why neglect to use it all to its full potential? We recommend making the most of both sides, ensuring it’s practical and informative but also engaging. Not only is this maximising the space you have but also enables you to include additional information such as your services, a QR code to your website and social media handles.
Consider your colour scheme
If you’ve never looked at the colour theory, now is the time to get familiar. In this you’ll learn how different colours can make people feel, from feeling happy or sad, to engaged and motivated. You also want to think about what colours compliment eachother and those that don’t work. If you’ve already got branding, consider how the colours you use already will work on your business cards and what you want to be your main colour. Will you add images, photos or graphics? What colours will these be? They’re all things to consider that can have a big impact on the way your business cards are perceived.
Incorporate a QR code for ease
The main aim of business cards is to give your contact details to potential customers. While your email and web address is vital to have on there, adding a QR code so they can instantly scan it on their phone and be on your site is a brilliant bonus. These are free to create, don’t need take up much space but can be a reall useful tool to have.
Remember to bring them with you to events
Once you’ve got your beautifully designed business cards, you need to actually remember to bring them with you! There’s nothing worse than turning up to a networking event and feeling unprepared, or having fantastic business cards doing nothing at home or sat uselessly on your desk. We recommend investing in a business folder or card holder so you can easily remember to take them with you at all times.
Business cards are a great piece of marketing to carry around with you whenever you’re looking to network, bring in new customers or just to seize any opportunities that might come your way! Ensure you follow the above tips to utilise them and get the most out of your designs. Do you have business cards? Or are you looking to get some? Let us know your tips below!
