If you’re looking for an unforgettable travel destination that offers incredible value, rich culture, mouthwatering food, and breathtaking scenery, Penang, Malaysia, should be at the top of your 2025 bucket list. Recently named one of the world’s best value destinations in the UK Post Office Holiday Money Report 2025, Penang has cemented its reputation as a must-visit spot for budget-savvy travellers who don’t want to compromise on experiences. In this article, Seen in the City takes a look at just why Penang, Malaysia needs to be on your travel bucketlist in 2025. From street food feasts to UNESCO-listed heritage sites, Penang delivers exceptional affordability without sacrificing adventure, culture, or relaxation.

What Makes Penang So Special?
1. A Food Lover’s Paradise
Known as Malaysia’s “food capital,” Penang is a dream for foodies. The island’s hawker stalls and night markets serve up some of the most delicious (and affordable) street food in the world. Some of the things you can’t miss include:
- Char Koay Teow (stir-fried noodles) Utterly delicious and need to be savoured at least once on your trip!
- Penang Laksa (spicy, tangy fish-based noodle soup) This local delicacy will soon become a firm favourite.
- Roti Canai (flaky, buttery flatbread with curry) You can get Roti in London, but nothing will compare to the real deal!
- Cendol (refreshing coconut milk & pandan dessert) The perfect way to round off your meal!

2. A UNESCO World Heritage Gem
The capital, George Town, is a UNESCO World Heritage Site, famed for its historic architecture, vibrant street art, and multicultural charm. Wander through:
- Khoo Kongsi (an ornate Chinese clan house)
- Kapitan Keling Mosque (a stunning 19th-century mosque)
- Cheong Fatt Tze Mansion (the iconic “Blue Mansion”)
- Street art murals (including Ernest Zacharevic’s famous works)
3. Stunning Beaches & Nature Escapes

Beyond the city, Penang offers serene beaches and lush landscapes which you can really make the most of. Some of our favourite places to visit include:
- Batu Ferringhi – A peaceful beachside retreat with water sports and sunset views, ideal for spending an afternoon or evening.
- Penang Hill – A stunning mountain escape with panoramic views of the island that isn’t to be missed!
- Penang National Park – Home to hiking trails, wildlife, and hidden beaches, this is perfect for those that love the outdoors.
4. Affordable Luxury & Unique Stays
Whether you prefer boutique heritage hotels, beachfront resorts, or budget-friendly hostels, Penang has options for every traveller, with many at a fraction of the cost compared to other global destinations. As mentioned above, Tourism Malaysia London proudly announced Penang’s 12th-place ranking in the UK Post Office Holiday Money Report 2025, which compares costs across 47 global destinations. This recognition highlights Penang as a place where travellers can enjoy high-quality experiences without breaking the bank—building on its 13th-place ranking in the 2024 Post Office Travel Money Long Haul Holiday Report.
Why Visit Penang in 2025?
With British Airways resuming direct flights from London to Kuala Lumpur in April 2025, getting to Malaysia has never been easier. Kuala Lumpur (ranked 2nd in Tripadvisor’s Top Trending Destinations 2025) is the perfect gateway to Penang and beyond. We recommend booking your flight early to avoid disappointment and don’t forget to pick your seat as soon as possible to get the one you want!
Malaysia is also gearing up for Visit Malaysia Year 2026 (VM2026), a nationwide campaign to showcase the country’s diverse attractions. Visiting Penang in 2025 sets the stage for an even bigger travel boom, allowing you to experience its charm before the crowds grow. And trust us, this isn’t a destination that will be relatively undiscovered anytime soon. We recommend you get there while it still boasts a more raw beauty.
Final Verdict: Penang is a Must-Visit in 2025
In a nutshell, Penang has something for everyone in 2025 – and more. The main reasons you need to visit are:
- World-class value for money (ranked 12th globally in affordability)
- Incredible food, culture, and history
- Beautiful beaches and nature escapes
- Easy access with improved flight connectivity
Don’t miss your chance to explore one of Southeast Asia’s most captivating destinations. Add Penang to your 2025 travel plans today – trust us, you won’t regret it!
Find out more:
www.tourism.gov.my
www.malaysia.travel