Amazon, the king of of convenient shopping, is hosting its first ever UK pop-up shop in London!
No one remembers how we lived before we had Amazon. From where did we purchase our last minute gifts? Our snazzy electronics? Our DVDs (before DVDs stopped being a thing)?
As a bonafide Amazon addict, I have slowly sold bits of my soul to the online retail giant. Deliveries are automatically saved to my calendar, which Alexa informs me about on my Echo. I stream Prime Originals on my smartphone on the way home from work and read my Kindle in the bath. Despite this, I have yet to explore Amazon’s fast-growing fashion offer, which is rapidly taking over the US.
Already well-established online, Amazon’s fashion collections are now popping-up in person for the first time in the UK. For a limited run of just five days from Tuesday 23rd October to Saturday 27th, Amazon is hosting a fashion extravaganza with a whole host of top brands for both men and women. The pop-up will take place at 35 Baker Street, London, and will offer a selection of products from the likes of Calvin Klein, Tommy Hilfiger, Vans, Levi’s, LOVE Moschino and Aldo.
The Amazon Hosts Fashion pop-up will also provide different experiences every day. It’s not just fashion that the e-tailer promises, but a full schedule of activities and entertainment too! Tuesday and Wednesday will be dedicated to an Autumn/Winter trend edit, with Pepe Jeans denim customisation will taking place on the first night. Visitors will also be able to enjoy a DJ set from Charlotte de Carle. Wednesday guests will be treated to an evening of beauty with a panel discussion hosted by Vogue Beauty and Lifestyle Director, Jessica Diner. 
Health and well-being enthusiasts should head down on Thursday for a showcase of the best sports and athleisure-wear Amazon Fashion has to offer. Visitors will also be able to take part in yoga sessions from Ella Mills, founder of Deliciously Ella, and access individually tailored advice from one of Louise Parker’s team of expert dieticians.
On Friday and Saturday, a selection of men’s and women’s denim, party and streetwear inspired pieces will be showcased within the pop-up store, with a live acoustic set from Tom Grennan on Friday to kick off the weekend. Saturday night will end the event with a live acoustic set from singer NAO.
Although the sessions are free, some of them are ticketed, so be sure to book in advance for the activity sessions (we reckon Yoga with Ella Mills is going to be pretty popular!). Tickets for the special events can be reserved here.
For the duration of the pop-up, all products can be purchased in store, or virtually using Amazon’s ‘SmileCode’ scanning technology via the Amazon Mobile App. Orders cans be sent to your home, work or Amazon locker collection address. Super simple stuff. Amazon Fashion stylists will also be on hand each day to talk you through the looks, help with sizing or fit queries and offer their styling expertise. What’s more, although the ranges in store will rotate, Amazon Fire tablets will display the entire curated range for the week, so you won’t miss out on any of the looks!
Think you can’t wait until Tuesday to shop the collection? Well, fortunately for you, the Amazon Fashion Pop-Up edit is already available at www.amazon.co.uk. Shop now and you’ll be able to get free returns and a wide range of convenient delivery options including unlimited one-day delivery for Prime members. Happy shopping!
