Your Daily Protein, Made Effortless: Protein,mate Launches in the City with Nutrient-Dense Breakfast & Lunch Menu + LA-Inspired Smoothies
- What: Protein,mate is a fresh, fast-casual takeaway concept serving a protein-rich, gluten-free menu designed to fuel productivity and eliminate energy slumps, an intentional alternative to traditional grab-and-go options.
- Where: 13-14 Basinghall St, London EC2V 5BQ. (A short walk from Moorgate station)
- Opening Hours: Protein,mate is open Monday to Friday, from 7am to 5:30pm.
The flagship Protein,mate space has opened in the City of London, introducing a bold, nutrition-forward approach to fast-casual takeaway. At its core is a curated, protein-rich menu that reimagines the traditional grab-and-go offering.
Central to the menu are the Morning and Midday Trays, each featuring a signature protein bake and customisable with a seasonal crunch, dip and salad mix. Each complete tray delivers 30–50 grams of protein, redefining the ‘meal deal’ for today’s busy Londoner.
Inspired by Family, Informed by Experience
Founded by Australian-born Luke Fredberg, Protein,mate was inspired by a simple realisation: his family struggled to consume enough protein to power their busy days. Determined to change that, Luke began crafting these tray bakes in his own kitchen, blending vibrant flavours with everyday convenience.
“Protein is a daily essential, and getting enough shouldn’t feel like a chore,” said Luke Fredberg, Founder of Protein,mate. “Endless chicken and broccoli just wasn’t inspiring, so I began creating delicious, nutrient dense bakes for my family. Friends tried them and kept asking for a way to enjoy them on-the-go. Fast forward 12 months, and the idea has come to life in the heart of the City of London.”
The Smoothies
Complementing the food options are Protein,mate’s signature Cloud Smoothies. Inspired by the Los Angeles’ cult smoothie scene, each blend features a proprietary coconut cloud swirl with a choice of plant-based protein or organic, cold-filtered whey and enhanced with functional ingredients, including adaptogens, probiotics, and antibacterial elements. The result: a decadent yet functional protein boost, crafted for busy professionals on the move.
A Menu Committed to Tasty Recipes and Protein Content
The entire menu was overseen by triple board-certified internal medicine physician Dr. Sanjeet K. Baidwan, ensuring nutritional integrity. The menu avoids ultra-processed ingredients, artificial sweeteners, gums, and fillers, opting instead for real ingredients and thoughtful provisions that sustain its community of ‘mates’ throughout the day while cutting through the noise that often surrounds protein. The brand has also introduced a set of standards, called “Metrics, mate,” underscoring Protein,mate’s commitment to transparency around recipes, ingredients, and protein content.
Powered by Collaboration
Protein,mate has partnered with the UK’s leading food development consultancy, Egg Soldiers, and specialty roaster Ozone Coffee, bringing together expertise in food, nutrition, and exceptional coffee.
“Luke’s vision for Protein,mate redefines fast-casual takeaway, merging nutritional excellence with vibrant, global flavours. We’re excited to help launch this unique and practical concept in London,” said Toph Ford, Director at Egg Soldiers.
With ethically sourced beans and a focus on quality, Ozone provides a coffee experience that enhances and complements Protein,mate’s menu and signature Cloud Smoothies.
Expect the unexpected, menu highlights include nostalgic nods to Aussie classics like a lamington filled with protein cream, blue spirulina eggs, dirty martini dip and a London-exclusive, protein cold foam layered over Ozone coffee.
Shaping the Future of Fast-Casual Takeaway
From a family kitchen to the heart of the City, Protein,mate offers a fresh approach to fast-casual takeaway. By combining convenience with nutrient dense, flavour packed food, it delivers exactly what London needs: smart, satisfying meals for life on-the-move.
With strong backing and a clear expansion strategy, Protein mate is designed to grow beyond its flagship site and bring its protein-forward approach to new areas of the City and other neighbourhoods across London.
For more information, visit https://itsproteinmate.com/ or follow Protein,mate on social media at @itsproteinmate.
