Häagen-Dazs presents The Drive-In by Secret Cinema

Opening at Goodwood Motor Circuit on Sunday 5th July, the Drive-in by Secret Cinema is an interactive film-watching experience that will put the audience at the heart of the show…

When

The Drive-In by Secret Cinema and  Häagen-Dazs will open at Goodwood Motor Circuit on Sunday 5th July 2020 premiering with the film Rush (2013)

What

  • The Drive-In by Secret Cinema and Häagen-Dazsis an interactive film-watching experience that will put the audience at the heart of the show

Buy

  • The Drive-In tickets will go on general sale Monday 22 June 10am (BST) here

Häagen-Dazs presents The Drive-In by Secret Cinema

Secret Cinema, the pioneers of immersive storytelling, today announces the launch of a brand new event format for the Summer at Goodwood Motor Circuit: The Drive-In in partnership with celebrated luxury ice cream brand Häagen-Dazs as part of their new global campaign ‘Don’t Hold Back’.

The Drive-In by Häagen-Dazs will open at 7pm (BST) on Sunday 5th July with tickets on sale Monday 22nd June at 10am (BST) for the first two weeks.

The Drive-In presented by Häagen-Dazs is set to thrill audiences of all ages looking to find escapism in iconic and much loved films this summer, from the comfort of their own cars.  Other titles from Disney, Lionsgate and StudioCanal include Moana, The Incredibles, Cars, Mary Poppins Returns, Zootropolis, Toy Story, The Hunger Games, Knives Out, Moulin Rouge, Star Wars, Dirty Dancing, Reservoir Dogs, Pretty Woman, Fight Club and American Psycho.

In true Secret Cinema style expect this to be a drive-in like no other, where the experience will revolve around the audience.  The excitement begins as soon as you buy a ticket, as the audience is introduced to the wild and audacious Frankie and Johnny Starlight, who own the original travelling Drive In cinema. The pre-show online experience creates a narrative hub to introduce you to these host characters and provide tips on costume inspiration and car makeovers.

Each drive-in by secret cinema event will feature a 30 minute pre-screening performance, where Frankie and Johnny will co-host a live broadcast via portable JBL speakers directly into your car, where they’ll get the party started with film inspired tunes, interactive games. Dial into our pre-show Zoom party and we will put the best dressed, best dancers, most decked out car interior and most fun players up on the big screen.

The extended family of waiters and front of house team will be on hand to serve food from a specially-created menu inspired by the much-loved American Diner featuring Goodwood organic produce, and of course lots of ice-cream provided by headline partner Häagen-Dazs, with surprise and delight rewards and giveaways including exclusive flavours and products not sold anywhere else in the UK.

Häagen-Dazs presents The Drive-In by Secret Cinema

This series of events has been created within UK Government and Public Health guidelines and will adhere to social distancing measures that protect the wellbeing of its audience and performers.

Max Alexander, CEO, Secret Cinema comments: “Secret Cinema allows people to escape reality through the magic and wonder of iconic and beloved films, and this is just what people need right now.  In April we launched Secret Sofa in partnership with Häagen-Dazs – a virtual film club – and it was a huge success, and everyone loved the participative nature of it, and we can’t wait to showcase Drive-in together with Häagen-Dazs again.  We’re honoured that Goodwood chose to partner with us, what an incredible and iconic location with its heritage and prestige to launch our first drive-in. This is going to be an incredible series of events with a phenomenal atmosphere. No one produces events like Secret Cinema.”

Häagen-Dazs and Secret Cinema will jointly donate a portion of its profits from all ice-cream sales to West Sussex Community Foundation and MediCinema

Tickets for the drive-in by secret cinema go on presale on Saturday 20th June at 10.00am (BST) via O2 Priority and are available here from Monday 22 June at 10:00am (BST).  Prices start at £50 per car.

Launch week show times:

Sunday 5th July – 11.30am / 3.30pm / 8pm

Weekly show times:

Monday – no shows

Tuesday – 7pm

Wednesday – 7pm

Thursday – 7pm

Friday – 2.30pm and 7pm

Saturday – 11.30am, 3.30pm, 8pm

Sunday – 11.30am, 3.30pm, 8pm

Natasha Colyer
Natasha Colyerhttps://seeninthecity.co.uk
My name is Natasha and I am the Editor and Founder of Seen in the City. I have always loved to express myself creatively, most particularly through my writing, and after working for a number of other companies including Vogue and My Chic City I decided to head out on my own and Seen in the City was born. You can contact me on natasha@seeninthecity.co.uk

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