As the Principal Partner of London Fashion Week, 1664 BLANC will bring a splash of Yves Klein Blue to Covent Garden this September to celebrate 40 years of fashion. With its sleek airstream serving the premium 1664 Blanc, and a specially designed space located just steps from the LFW shows at 180 The Strand, visitors can enjoy the vibrant atmosphere of one of the world’s most iconic fashion capitals. Popping up as part of the British Fashion Council’s City-Wide Celebration—a curated program offering unique experiences open to all—1664 Blanc in Covent Garden will be a must-visit destination during LFW.
Fashion lovers and trendsetters can take a turn down the 1664 Blanc catwalk, where a glam-bot will capture unforgettable moments on the historic Covent Garden cobblestones. Whether you’re hopping between shows, looking to shoot an OOTD, or taking a memorable photo with friends, the catwalk offers the perfect chance to experience the excitement of LFW and snap an Instagram-worthy shot.
As 2024 marks 40 years of London Fashion Week, the city is celebrating its status as a global cultural hub and its vibrant creative scene. Continuing its support of the BFC NEWGEN initiative— the British Fashion Council’s longest-running talent development program—1664 Blanc has teamed up with award-winning British-Nigerian designer Tolu Coker to create a limited-edition print. Visitors to 1664 Blanc’s Covent Garden space will have the chance to collect this special creation and take home a piece of LFW. Guests can also enjoy a refreshing 1664 Blanc while reading Le Journal Bleu, the bespoke newspaper designed for LFW, which includes an exclusive interview with Tolu Coker.
This event is part of 1664 Blanc’s ‘EXPLORATION IN BLUE’ series, which launched in February, and ties into the City-Wide Celebrations honouring London’s creativity and innovation. With over 1,000 unique experiences and 400 participating brands, these celebrations span the city, including Covent Garden’s renowned shopping streets, which boast over 200 retail stores from global flagships and iconic British brands like Charlotte Tilbury, Mulberry, Paul Smith, and Pandora, the Official Jewellery Partner of London Fashion Week.
1664 Blanc’s signature flavour profile, with its delicate hints of citrus and refreshing finish, offers a refined, French-inspired drinking experience, making it the perfect companion for elevating everyday moments.
Join 1664 Blanc at Covent Garden’s East Piazza on Saturday 13th and Sunday 14th September 2024. For more details, follow @1664ukblanc.
