Celebrate London Cocktail Week at BACARDÍ’s Premium ‘Rum Room’ pop-up, with exclusive tastings and events…

One of the capital’s most celebrated weeks is nearly upon us – London Cocktail Week – and we have just the thing to celebrate. BACARDÍ, the world’s most awarded rum brand is bringing a premium ‘Rum Room’ pop-up activation. The iconic brand will be shining a light for the first time exclusively on its barrel-aged rum portfolio, bringing an immersive tasting experience to celebrate and bring to life its heritage of 157 years of rum making.

Visitors to the BACARDÍ Rum Room can expect a series of tasty events showcasing the brand’s premium rums, all aged under the Caribbean sun, including a very first taste of BACARDÍ Gran Reserva Diez; a brand new, premium, gold sipping rum that’s barrel-aged for a minimum of ten years, officially launched this October. BACARDÍ Gran Reserva Diez is the latest addition to the BACARDÍ range of barrel-aged rums, joining BACARDÍ Añejo Cuatro and BACARDÍ Reserva Ocho. You can also can book free tickets to the BACARDÍ Rum Masterclasses hosted by UK Brand Ambassador Metinee (May) Kongsrivilai and sixth-generation Bacardí family member Adolfo Comas. Rum lovers will get the chance to dive into the world of barrel-aged rums, learn about the unique Caribbean ageing process while tasting sipping rums and classic cocktails such as the Mojito.

There will also be a series of takeovers at the Rum Room from iconic cocktail bars from all around the UK including The Curtain, The Blue Bar at the Berkley Hotel, Edinburgh’s Panda & Sons with signature serves including the ‘Frosty Storm’ from Laki Kane and the ‘Grove Martinez’ from Trailer Happiness.

“The Rum Room is a living and breathing world of rum that showcases not only our premium rum selection but the culture, flavour and unique Caribbean heritage of BACARDÍ. Rum is continuing its journey of premiumisation across the world as consumers are drinking less, but better quality and to be at the forefront of this growing category is really exciting. We’re already on track to beat gin’s growth records in 2020!” says May Kongsrivilai, UK Brand Ambassador. “We can’t wait to welcome people into our world of premium rums!”

When: From Thursday 10th to Sunday 13th October
Where: Dray Walk, opposite the Old Truman Brewery
Book: Book yourself onto a limited number of BACARDÍ Rum Masterclasses here.

For more information on BACARDÍ rum, Gran Reserva Diez and cocktail recipes, visit www.BACARDI.com.