London Fashion Week 2025 takes place from Thursday 20th to Tuesday 24th February 2025 and if you’re looking to grab a bit of the action, you can with the LFW official pop-up shop. 1664 Blanc, the esteemed French beer renowned for its premium quality, is thrilled to unveil its continued role as the Principal Partner of London Fashion Week for the second consecutive year.
Following a remarkable debut in 2024, which marked the brand’s UK launch, this collaboration redefines tradition by seamlessly blending the realms of beer and fashion—a daring and unconventional pairing that underscores 1664 Blanc’s distinctive identity. The brand remains committed to pioneering innovation, crafting bold, culturally impactful experiences that resonate with a dynamic, trendsetting audience. Through exclusive and unforgettable moments, 1664 Blanc is redefining the beer landscape and inspiring the next generation of discerning drinkers.
As part of this partnership, 1664 Blanc will proudly support The British Fashion Council’s (BFC) The Shop at London Fashion Week, a unique pop-up archive and discovery space. Open for a limited time from Saturday, February 22nd to Monday, February 24th at 245 Regent Street, the space will showcase an exclusive collection of iconic pieces from celebrated designers such as 16Arlington, Bianca Saunders, Conner Ives, CompletedWorks, Helen Kirkum, Johanna Parv, Saul Nash, and more. Visitors can savor a complimentary 1664 Blanc at the custom-designed bar while exploring the curated exhibits. Additionally, guests will have the opportunity to register for exclusive events, including thought-provoking panel discussions, sustainability-focused workshops, and interactive customization stations, offering a truly immersive experience at the intersection of fashion and culture.
Dharmesh Rana, Director of Marketing, Premium Brands at Carlsberg Britvic says “Last year was a hugely exciting time for 1664 Blanc as we proudly launched in the UK as Principal Partner of LFW. Through authentic collaborations and engaging consumer experiences, we have pushed the expectations of what a beer brand can be. Looking ahead to 2025, we’re thrilled to build on this, creating further impactful moments that amplify our partnership and make LFW more accessible in a way that resonates with our audience.”
