With a new year brings fresh new beauty brands and we’ve rounded up our top five to watch in 2018…

Juvia’s Place

If you’re on the lookout for beauty brands that encapsulate vibrant colours, look no further than Juvia’s – a cosmetics brand with a range of beautiful and affordable eye shadows, makeup tools and beauty essentials. The collection is permeated with a whole host of rich, vibrant and highly pigmented colours that are incredibly wearable and long-lasting. There are a lot of Egyptian themed palettes and beautiful coloured packaging – plus their brushes are totally instagram worthy!
Seen in the City’s favourite product: Juvia’s single carlota eyeshadow is such a beautiful shade and it stays in place for hours on end. It can also be used as a highlighter, so is great to pop in your bag for touch-ups during the day.
Our favourite thing about the brand: They don’t stick to the normal beauty aesthetic of copper and rose-gold, they make their own stamp with dazzling colours and a really memorable identity.
Price range: Prices start at £5.50
Visit their website:  https://www.juviasplace.com/

In the Know

KNOW cosmetics are one of those beauty brands which not only looks great (their packaging is super instagrammable) but that also works, and really works.
They have been in America for a while before launching over in the UK in 2017, where they are stocked in stores such as Superdrug and Oliver Bonas (a reflection of just how aesthetically pleasing the products are.) They pride themselves in being a “Fixer brand” offering solutions to your everyday makeup challenges.
Seen in the City’s favourite product: “No bleeding lips” This clear secret lip liner stops lipstick and lip gloss from bleeding and feathering. It glides on easily and really works!
Our favourite thing about the brand: They don’t try to be too complex. They know what people want and cater exactly for that, making sure they have a limited number of amazing products, rather than a vast range of mediocre products.
Price range: From around £15-£20
Visit their website: https://knowcosmetics.com

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ImPress

Forget the days of faffing around with messy nail glue for with these you just peel and stick with their patented dual-layer adhesive system which offers a SuperHold to your nails. They’re easy to apply, don’t fall off and have a great range of all different colours and patterns.
Seen in the City’s favourite product: imPRESS Gel Color Mauve and Polka Dot Accents – Harlem Shake” These nails are really pretty and look playful yet elegant when worn.
Our favourite thing about the brand: They are so easy to wear and last longer than traditional glue on types without wrecking your nails. 
Price range: From around $7.99 (about £5.90)
Visit their website: https://www.impressmanicure.com

Wunder2

Bite beauty

Lips are a massive focus in beauty at the moment and this shows no sign of slowing for 2018 beauty trends. Bite Beauty have a whole range of lip products from liquefied lipsticks and lip pencils to the multistick- which offers weightless colour for your eyes lips and cheeks. The company was founded by Susanne Langmuir who was inspired by kitchen chemistry, and driven to fill the void for cosmetics she wanted.
Seen in the City’s favourite product: The Agave lip balm. A nourishing mix of vanilla and agave, it’s smells and tastes delicious and leaves lips soft and delicious for hours on end.
Our favourite thing about the brand: Because they solely focus on lips they have their product on point. They know what users want from a lip brand and deliver exactly that.
Price range: £40+
Visit their website: bitebeauty.com

Which beauty brands will you be adding to your collection? Keep your eyes peeled for our list of top