The West End usually gets all the attention for its theatres. People flock there to cry over musicals, pay £14 for a tiny tub of ice cream in the interval, and stand outside stage doors pretending they’re completely calm while waiting for autographs. But tucked underneath all of that polished theatreland energy is something far more important, a bottomless brunch where absolutely nobody cares if you can sing. BOX Piccadilly Karaoke Bottomless Brunch is proof that karaoke should never be taken seriously. In fact, the less dignity you arrive with, the better your experience will probably be.
The Venue for BOX Piccadilly Karaoke Bottomless Brunch
The venue itself sits below ground, which honestly adds to the magic of the whole thing. There’s something incredibly freeing about descending downstairs in broad daylight knowing that for the next couple of hours your only responsibilities are drinking Bloody Marys and absolutely butchering songs you’ve no business attempting publicly. Once you’re down there, time disappears a bit. The outside world fades away, and suddenly you’re in this glittery, neon lit cave where strangers are screaming Taylor Swift lyrics together like we’re back at Wembley Stadium at the Eras tour.
The second we walked in, the atmosphere already felt chaotic in the best way possible. The disco ball was spinning overhead, huge TV screens flashed up lyrics from every direction, and every table looked like they’d reached the “one drink too confident” stage before we’d even sat down. It’s the kind of place where you immediately know this is not going to be one of those painfully stiff brunches where everyone politely picks at eggs while pretending to enjoy house music. This is a full commitment situation. People were standing on seats, waving napkins around, and singing with the emotional intensity of someone auditioning for a talent show after a breakup.
But honestly, that’s what makes this brunch so good. Nobody cares. In fact, the worse you are, the more support you seem to get. Miss a note? People cheer. Forget the words to a song you’ve listened to for fifteen years? Even louder cheering. At one point somebody attempted a dramatic rendition of a ballad that started beautifully and ended somewhere completely different musically, and the crowd reacted like they’d just witnessed Freddie Mercury reincarnated.
A huge part of that energy came from the host, who genuinely deserves her own Netflix special, radio show, and probably diplomatic immunity. I cannot explain the level of commitment this woman brought to the room. She wasn’t just introducing songs, she was performing emotional support duties for every nervous singer that touched the mic. If someone looked hesitant, she’d jump straight in beside them for the chorus. If the energy dipped for even half a second, she’d have the entire room clapping, screaming or waving their drinks in the air again.
At one point she joined somebody during a power ballad and somehow transformed what could’ve been karaoke disaster into a full arena tour moment. I’m fairly sure half the room fell in love with her a little bit.
And then there were the drinks.
The Drinks at Box Piccadilly Bottomless Brunch
Now, I take bottomless brunch very seriously because too many places throw around the word “bottomless” when what they actually mean is “we’ll ignore you for forty minutes and eventually arrive with warm prosecco.” Thankfully, that was not the case here. The drinks kept flowing properly, and the staff somehow managed to stay cheerful despite dealing with increasingly louder groups attempting key changes they absolutely couldn’t handle.
The Bloody Marys deserve special recognition because they were genuinely excellent. Not just “good for a brunch venue” good, properly balanced, spicy, punchy Bloody Marys that tasted like they were made by somebody who actually respects the drink. Strong enough to give you confidence, seasoned enough to feel sophisticated, and dangerous enough to convince you singing ABBA in public is a phenomenal idea.
The Food at Box Piccadilly Bottomless Brunch
The food was cooked fresh, I opted for the chicken, avocado salad with a side of halloumi, but the BOX burger looked delicious. Box Picaill did exactly what brunch food needs to do in these situations: soak up alcohol while giving you enough energy to continue embarrassing yourself for another hour. Because make no mistake, this is not a “quiet catch-up with friends” kind of brunch. This is an event. A social experiment. A test of how quickly a room full of strangers can become emotionally united through early-2000s bangers.
A Bottomless Brunch With a Difference
What I loved most was how unpretentious the entire thing felt. London can sometimes be exhausting when it comes to brunch culture. Everywhere suddenly has smoke machines, gold leaf pancakes and a DJ playing deep house music while everyone acts far cooler than they actually are. Box Piccadilly completely avoids that energy. It knows exactly what it is loud, chaotic fun.
And honestly, there’s something weirdly therapeutic about screaming songs with strangers in a basement in the middle of the afternoon. For a couple of hours nobody’s trying to look cool. Everyone’s just fully committed to the chaos.
Would I go back? Absolutely.
“places like BOX Piccadilly are what London does best. when it stops trying to be polished and just allows itself to have fun.”
It’s ridiculous, over-the-top, and exactly the kind of afternoon you end up talking about long after your voice recovers.
So if you’re looking for a classy, refined brunch where everyone speaks quietly and delicately sips prosecco, this is not the place for you.
But if you want bottomless cocktails great food, a lot of fun, and the chance to scream power ballads with complete strangers while a disco ball spins overhead, then get yourself downstairs immediately.
To Book
£52pp including bottomless drinks, a full brunch menu and endless singing
What: Sing-A-Long Bottomless Brunch
Where: BOX Piccadilly, London
When: Every Saturday
Time: 3pm to 5pm
Price: £52 per person
Book via the BOX website HERE
BOX Piccadilly
Unit B Ground & Basement 21, 23 Shaftesbury Ave
Piccadilly Circus
London
W1D 7EF
