“Hot Women Only” campaign from Become™ is set to open a lot of eyes in the industry…
When you think of a “hot woman” what is it that comes to mind? Someone who is ‘conventionally’ good looking? Someone with the ‘perfect’ body on display? Someone who is young, flawless and blemish-less? We can bet what isn’t coming to mind. And that is the original meaning of the word ‘hot.’ (Quite literally experiencing high temperatures.) And this is something that the roughly 1 in 10 women who are going through the menopause right now are experiencing. And something that company Become™ is aiming to highlight through their new “ Hot Women Only Campaign”…
What is the Hot Women Only Campaign
The campaign is designed to highlight the impact of breaking down the stigma surrounding the menopause, a time in women’s lives where they often feel less feminine and have to battle with a whole host of unpleasant symptoms, including hot flushes and night sweats. Become™ produce a whole range of underwear which controls these and are looking for Britain’s most confident, empowered and truly hot woman to model their products, becoming the face of their brand and to also win a luxurious spa weekend for two at Champneys in the process!
“ROUGHLY 1 IN 10 WOMEN ARE CURRENTLY EXPERIENCING THE MENOPAUSE AND WE BELIEVE THAT THEY’RE THE HOTTEST WOMEN IN BRITAIN – IN EVERY SENSE OF THE WORD.”
How to Enter
Nominate yourself or another super hot woman in your life here
Who are Become™?
Become™ was founded in 2016 as a women-driven startup incubated by a Sri Lankan Apparel Manufacturer that developed the technology for intimate-wear brand Icon and produced THINX period-proof knickers. They are an award-winning, ethical manufacturer who specialise in next-to-skin clothing and employ over 94,000 people, 90% of them are women.They are passionate about bringing intelligent clothing and fem-tech-wear solutions designed by women, for women.
They have rocked the boat for the menopause, shunning the stereotype that when you hit the menopause it’s a time to wind down and stop being sexy or cool. Their stylish campaign speaks of their belief that women of all ages can achieve great things and you don’t need to be held back by something as common as a hot flush or a night sweat.
To find out more information about the campaign and to enter the competition, please click here.