The Hard Rock Cafe Piccadilly Circus is open for business – and you need to head there yourself…

The iconic Hard Rock International’s brand new state-of-the-art cafe is now open in Piccadilly Circus. Spanning more than 1,900 square metres over two floors, the cafe marks the first Hard Rock location to showcase its modern vision in a transformative new look. The Hard Rock Cafe Piccadilly Circus offers innovative new food, drink and merchandise exclusive to the location and 70% of the memorabilia is a world exclusive.

Hard Rock Cafe Piccadilly CircusThe design of the new Hard Rock Cafe Piccadilly Circus combines the eclectic vibe of Piccadilly Circus with the spirit of rock synonymous with the Hard Rock brand and the Criterion Buildings prestigious heritage and unbeatable West End location. The new design style from Fuse Studios draws on inspiration from the city with aspects such as Victorian glazed tiling, fabrics and colours of the London Underground and tube station-shaped dining booths. A spectacular digital ceiling cascades over the staircase between the Rock Shop on the Ground Floor, and restaurant on the Lower Ground Floor. The state-of-the-art flexible curved video tiles display video content shot in the UK and edited by Hard Rock solely for the new cafe, leading the way to Hard Rock’s immersive dining experience.

Hard Rock Cafe Piccadilly CircusHard Rock Cafe Piccadilly CircusThe new Hard Rock Cafe Piccadilly Circus can seat 320 guests and features an open kitchen concept as well as a stone pizza oven and milkshake station. Some of the new menu items include a Tomahawk steak served with Hard Rock’s signature steak sauce, herb garlic butter and a choice of two sides, Cedar Plank Salmon which is oven roasted and served on a cedar plank with mango & pineapple salsa, grilled corn on the cob and a fresh beet salad and BBQ chicken – half roasted chicken layered with signature spices and Hard Rock’s signature BBQ sauce served with green beans and twister macaroni cheese. You can also devour classic dishes such as their legendary burger and new york cheesecake. There will be a range of delicious cocktails on offer as well as boozy milkshakes and other classic drinks.Hard Rock Cafe Piccadilly Circus

The Rock Shop at the Hard Rock Cafe Piccadilly Circus is the largest in the world, spanning 7,500 sq. ft. and in a nod to British culture, the City Collection will feature Union Jack and Piccadilly Circus inspired products, exclusively available at Hard Rock Cafe Piccadilly Circus.

Hard Rock Cafe Piccadilly CircusStephen K. Judge, President of Cafe Operations for Hard Rock International, comments: “We are committed to bringing the Hard Rock experience to even more Londoners with the opening of the new flagship restaurant. With Piccadilly Circus a hotbed for entertainment, it seemed only fitting to make this the first site to embody our new vision for Hard Rock – from the design aesthetic to the menu and never-before-seen memorabilia. We’re excited to see what locals and visitors to the Capital make of it.”

Hard Rock Cafe Piccadilly Circus is located at 225-229 Piccadilly and will bring approximately 350 new jobs to the area. It will complement the first Hard Rock Cafe on Old Park Lane, which will remain open and keep its historic décor elements intact to pay homage to Hard Rock’s roots.

Hard Rock Cafe Piccadilly Circus
Criterion Building 225-229
Piccadilly, London, W1J9HR GB


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