While travellers often think of Tallinn’s fairytale Old Town, Estonia is home to many little-known towns, undiscovered by British tourists – from picturesque coastal resorts to magical medieval hamlets. Showcasing the country’s rich history, culture, stunning landscapes, and authenticity, these lesser-known locations provide an alternative, secret escape, away from the crowds and provide a true taste of Estonian life.
Pärnu – Estonia’s Summer Capital

A favourite seaside retreat since the 19th century, especially among the elite looking to enjoy the therapeutic mud baths, Pärnu combines history with its laid-back seaside atmosphere, and is Estonia’s most popular summer destination. Perfect for waterfront strolls along the long sandy beach, beachside cafés, restaurants, sophisticated cocktail bars and spas. Travellers can relax by the sea before wandering through Pärnu’s streets lined with elegant, colourful wooden houses and contemporary buildings that reflect the town’s fascinating past. The town is also located on the Baltic Coastal Hiking trail and an ideal base for exploring western Estonia and the Soomaa National Park.
Viljandi – Estonia’s Creative Soul

Recognised as a UNESCO Creative City of Crafts and Folk Art, Viljandi is celebrated for its rich traditions in music, craftsmanship and culture. The town hosts the internationally renowned Viljandi Folk Music Festival each summer and is home to the Viljandi Culture Academy. Visitors can explore its picturesque Old Town, medieval castle ruins overlooking the lake, historic churches and lively cultural scene.
Kuressaare – Historical Island

Situated on Estonia’s largest island, Saaremaa, Kuressaare is a beautiful medieval town, dating back to the 14th century. The town’s perfectly preserved 14th-century Episcopal Castle stands at its heart, while renowned spa hotels continue the destination’s wellness tradition. Cobbled streets, cosy cafés, local cuisine and the historic Kuursaal complete this charismatic island destination.
Otepää – Adventure in Every Season

Known as Estonia’s winter capital, Otepää is equally appealing throughout the warmer months. Rolling hills, unspoiled lakes and lush forests provide the perfect setting for hiking, cycling, watersports, golf and family adventures. Whether exploring the scenic shores of Lake Pühajärv or discovering the area’s historic hill fort, Otepää is a year-round destination for outdoor enthusiasts.
Where in Estonnia will you be going this year? Let us know!

