Marrying together punk and mod in an eclectically alluring stupor is Belstaff.

Think of a Harley Davidson meets Vespa scenario and here you have Belstaff – the luxury outerwear brand who is celebrating the opening of its second London Store.

Gracing the buzzing streets of Spitalfields, Belstaff fits in well with its grunge style raw steel and cork fixtures- reflecting those of its 25,000 sq ft Flagship store in London’s New bond Street. With its exposed brickwork and a painted resin floor, the “gritty edge” venue is sure to draw in a diverse crowd.

The new store stocks a plethora of heritage pieces, wax cotton outerwear, leather, footwear and accessories for men and women. It also holds a small curated vintage selection and the largest Belstaff Pure Motorcycle collection anywhere. A purpose-built work table can be used for motorbike customisations, repairs and waxworks.

Gavin Haig, Belstaff’s CEO states about the move: “One year after the return of the brand to the UK, we are delighted to announce that Belstaff has found a second London home in Spitalfields. With great respect to the unique environment, we are excited to present a specially curated, intimate store that truly embraces our history. If our New Bond Street flagship emphasises the glamour of Belstaff, this store is all about our British moto heritage.”

 In a further testament to the brand, motorbike parking spaces are available outside. This shows the further commitment of Belstaff to cater for its audience.

Belstaff is a global luxury lifestyle brand steeped in its unique British heritage and the spirit of adventure- an ethos of which is reflected in its outerwear.

The brand was founded in 1924 in Stoke-on-Trend with the innovation of the first water resistant wax cotton and quickly became embraced by a group relishing the freedom and daring such fabrics allowed. Over the years Belstaff has graced the shoulders of some of the world’s most famous names including T.E Lawrence, Amelia Earhart and Che Guevara to David Beckham, Jemma Kidd and Sarah Jessica Parker.

 Belstaff is positioned as a British Heritage brand centered around an identity of luxury sportswear with expanded product categories including women’s and men’s ready to wear, outerwear, handbags, shoes and accessories.

Head down to Spitalfields to experience the new Belstaff for yourself.