Mark your calendars for May 19th–25th, 2025, as Chelsea in Bloom returns for its spectacular 20th anniversary. This year’s theme, ‘Flowers in Fashion’, will see London’s most stylish district transformed into an open-air gallery of breathtaking floral artistry, blending haute couture with horticulture.
A Fashionable Floral Extravaganza
Produced by Cadogan in partnership with the Royal Horticultural Society (RHS), Chelsea in Bloom brings the magic of the Chelsea Flower Show to the streets, with over 115 boutiques, restaurants, and luxury brands. From Ralph Lauren and Hackett to Brunello Cucinelli and Temperley London, you can see a range of locations adorned in stunning botanical displays. Expect larger-than-life installations celebrating iconic fashion movements, from punk’s rebellious edge to the glamour of the Roaring Twenties. Highlights include:
- A 4m-tall punk-inspired floral mohawk on King’s Road
- Giant Elton John-style sunglasses and a couture-clad promenading model on Sloane Street
- A playful nod to British weather with oversized yellow wellies beneath a sea of umbrellas
Supporting the Future of Fashion & Sustainability
This year’s festival proudly partners with the British Fashion Council Foundation, championing emerging designers through donations and exclusive merchandise sales. Additionally, The Confetti Club returns, upcycling petals into confetti to raise funds for Cancer Research UK.
In its most eco-conscious year yet, Chelsea in Bloom has banned floral foam, encouraging sustainable floristry while pushing creative boundaries.
Awards & Public Participation
A panel of RHS and Lifestyle judges will award top honors, including Best Floral Display and the Innovation Award, with winners revealed on May 20th. Don’t miss your chance to vote for the People’s Champion, polling opens May 19th at 5 PM and closes May 22nd at midnight.
From 19th-century milliners to 1970s punk pioneers, Chelsea’s fashion legacy blooms anew and we can’t wait…
Discover more at chelseainbloom.co.uk.
